Friday 14 October 2011

Crazy time!!

Four weeks out from the conferences is what I have come to refer to as the 'crazy time' - it is the period when speakers and sponsors wake up to the fact that their session is looming fast and that they have deadlines to meet (set by we heartless conference organisers).

While each individual looks at their one (or in some cases two or three) pieces we have to look at around some 130 conference sessions crammed into two days and if all our speakers wanted to make changes up to the last minute we would never produce a coherent online agenda let alone meet our print deadlines for the conference guide and other materials......

Rant over.

The agenda is - I believe - pretty much complete - aside form awaiting inputs from two sponsors for their sessions (no names no pack drill) - take a look and see for yourself at http://poweringthecloud.com/full-agenda.

As it is late on a Friday I am keeping this blog short and sharp and will simply add here the choice of SNIA presentations (tutorials) available to you this year.

- Interoperable Cloud Storage with the CDMI Standard
- Deploying Public, Private & Hybrid Storage Clouds
- Enterprise Architecture and the Cloud
- The Business Case for the Cloud
- Cloud Storage Security
- Virtualization - Who, What Why, When?
- The Effective use of Virtualization
- Storage Optimization for Virtual Desktops
- Innovative Application Recovery
- Storage Considerations for Virtual Servers
- Introduction to Data Protection: Backup to Tape, Disk and Beyond
- Advanced Deduplication Concepts
- PCIe SSD Storage Solution
- The File Systems Evolution
- Storage Performance Management
- Benefits of Solid State in Enterprise Storage Systems
- pnFS & NFSv4.2: A File system for Grid, Virtualization & Database
- What are the storage security best practices that will help you with
compliance with regulations like PCI-DSS and the EU Privacy Directive?
- Data Center Evolution and Network Convergence
- Fibre Channel Driving Storage Innovation, Speed and Convergence
- Solving the I/O Bottlenecks in NextGen Data Centers & Cloud Computing
- Five Ways to Lower Datacenter Carbon Footprint
- The Confusion Arising from Converged Multi Hop Topologies etc
- The Role of WAN Optimisation in Cloud Infrastructures

Speak soon.

Thursday 29 September 2011

Time to take your pick

It has been a long summer this year - not in terms of the weather here in the UK that's for sure - but certainly in respect of getting all of our speakers' and sponsors' inputs into the agendas of the three conference programs. It seems that the psychology of having the events just one week later this year - 2nd and 3rd November rather than the last week in October - has made many folks think that there is an extra month to get things done!

Rant over for this blog, so let's get down to the serious side of things - what can you expect to choose from on the agenda this year?

Once again we have plenty of choice across the tracks - our keynote theatre will feature sessions from our platinum sponsors plus The451Group and a couple of guests such as Cisco and VMware. The 'Powering the Cloud' track looks at many aspects of the cloud computing model including security and legal aspects. Virtualization World goes from server to storage to desktop, on to I/O and all points in between and the Storage Technologies track covers dedupe, backup, archiving, pNFS, files systems, SSDs and more. Finally the Datacenter Technologies and Networking track examines all the latest FC and IP trends and developments as well as energy efficiency and integrated IT management.

Alongside the technology tracks we have our usual mix of customer/user-led presentations in both English and German languages and the theatres on the expo show-floor where there will be more vendor/supplier specific presentations on their latest products and solutions.

The online agenda - we think - has been improved this year to allow you to navigate it more easily and start to build your own personal plan for your visit - we've also tried to categorise the sessions so that we can suggest the sessions that are of more interest to you based on the information you have entered into your profile. Let us know if you think this has worked or if you have suggestions to improve it next year via the online feedback tab on the website.

Finally for this edition I've added the abstracts from the presentations of our conference partners and other independent speakers - there are many more on the web site so please take a look and start to plan your visit.

See you soon

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G2000 Data Center Evolution:” How Organizational Structure, Technology Roadmaps and the Vendor Landscape are being changed by the Cloud, Virtualization & Converged Infrastructure. Presented by Ken Male, Founder, TheInfoPro.

TheInfoPro's founder, Ken Male, will present findings from thousands of one-on-one interviews with IT decision makers from Global 2000 companies and lay out how the IT Infrastructure is evolving toward the use of hybrid cloud architectures. The findings will span TheInfoPro’s research of the Storage, Servers, Networking, Information Security, & Cloud Computing markets and will detail the timing of implementation and competitive landscape for areas such as Internal & External Cloud, Converged Infrastructure, Unified Computing, Server & Storage Virtualization, Tiered Storage and Automated Provisioning. The session will detail the performance (ratings, spending, vulnerability) of the key technology providers for IT Infrastructure including: EMC, NetApp, Cisco, IBM, HP, Symantec, Brocade, VMware, Riverbed, Juniper, Red Hat, Microsoft and more.

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I/O Virtualization – The Next Virtualization Frontier. Presented by Dennis Martin, President, Demartek

Do you use the full bandwidth in all of your server adapters, network interface cards, RAID controllers all the time? Or do you only need peak bandwidth for these adapters some of the time? Would you like to make a rack full of servers use only the storage and network adapters that they actually need, rather than having to put expensive cards in every server? I/O virtualization is emerging as a great way to virtualize your underused adapters across your server infrastructure. In this session, we will define I/O virtualization and how it complements server virtualization. We will discuss extending the PCI-Express bus natively and within other transports such as Ethernet and InfiniBand, and new standards such as SR-IOV and MR-IOV. We will also discuss how I/O Virtualization compares to technologies such as Fibre Channel NPIV, DCB and FCoE. As is customary, Dennis will discuss results of his early lab testing with these technologies.

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Emerged and future storage technologies – the next decade. Presented by Josh Krischer, Josh Krischer & Associates

Emerged and future storage technologies – the next decade (45 min.), Storage is the most important item in the data centre. Storage hardware and software development pace is the fastest among all high-tech technologies. Cloud services and cloud storage are in cloud offer opportunity to reduce CapEx and OpEx) replacing conventional storage methods usage to a utility-type service model. This presentation covers all the trends in storage and points to technologies which are recommend watching, answering end-users’ curiosity on:

• What are the challenges of the storage users, how application will influence storage requirements?

• What will be the most-critical storage strategies and technologies for storage infrastructures till 2020?

• What are the major emerging techniques for storage subsystems and connectivity?

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Storage in a Virtual World. Presented by Randy Kerns, Evaluator Group

Implementing a Virtual Desktop Infrastructure (VDI) environment or server virtualization have serious implications for the storage systems used. The requirements for storage are affected and the storage systems need to be evaluated based on a different set of considerations. This session will explain the implications of virtualized environments on storage and what attributes of a storage system are important to meet the virtualized environment requirements.

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Cloud Computing is the future – for sure – but secure! Presented by Bernd Becker, Chairman of EuroCloud Deutschland_eco e.V. and Vice President EuroCloud Europe

No business without trust: This is also valid for Cloud Services. EuroCloud is focussing to develop customers confidence in cloud services, both, from a legal and compliance perspective as from the data protection perspective on a European wide basis. Our EuroCloud Star Audit Certification scheme covers all relevant aspects to identify trustful providers. Cloud customers are able to find orientation when selecting cloud services for their operation.

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Beyond the CRC - How energy legislation will affect the Data Centre. Presented by Andrew Jones, Alquist Consulting Ltd

The new UK Government have made drastic changes to the UK’s CRC Energy Efficiency legislation. Originally all revenue raised was returned as incentives to the participants. The government is now keeping all the money leaving business with an extra tax burden of £1 Billion. Coincidentally a shortage of UK electricity generation capacity whilst demand is increasing will combine to increase electricity costs further. The taxation and increased prices will force all Data Centres to monitor and reduce their energy consumption. The presentation will look at the current energy legislation, show the ‘Energy Generation Gap’ that will occur in 2015 and show techniques that can be used to monitor and reduce energy consumption in the data centre.

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Supporting virtual desktops: the back-end infrastructure. Presented by John Abbott, Founder & Chief Analyst, The 451 Group

As larger virtual desktop infrastructure installations come into production, the challenges of building a scalable, robust and affordable back-end infrastructure to support them become more evident. But recent developments in the storage and converged systems sector have seen greater levels of support and integration with VDI environments. What are the options today, and what are the pros and cons of the various approaches?

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Unified Storage Networking. Presented by Dennis Martin, President, Demartek

With all the recent discussion about unified storage networking, is it really possible to converge LAN and SAN infrastructures? Why would you want to do this? Does Windows support this? What are the ramifications for the infrastructures you already have in place such as Ethernet, Fibre Channel and iSCSI? What does it look like to run Ethernet, iSCSI and Fibre Channel together at 10Gbit/sec? Are you planning a new data center? This session will cover existing technologies that are available now including the key protocols and standards such as Data Center Bridging (DCB), also known as Enhanced Ethernet, and Fibre Channel over Ethernet (FCoE) that will make the unified data center work, the advantages and disadvantages of having an integrated network, and how currently installed storage networks will be affected. DCB and FCoE will be compared to iSCSI. Considerations for future cabling infrastructure will also be discussed. In addition, Dennis will include some of the results from his unified network testing with DCB, FCoE and iSCSI in the Demartek lab.

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Data-intensive Storage Services on Clouds: Limitations, Challenges and Enablers. Presented by Michael Jaeger, Vision Cloud

The emergence of cloud offerings has made feasible the delivery of computational services that provide access to virtualized resources. However, current approaches do not tackle key issues related to cloud storage, which are of importance given the enormous amount of data being produced in today’s digital environment (e.g. by smart phones, sensors, or user generated content). The EU-funded VISION Cloud project is developing a storage cloud infrastructure to meet these issues. VISION Cloud addresses the challenges of data-intensive storage services through raising the abstraction level of storage, enabling data mobility across providers, allowing content-centric access, providing secure computation close to storage, and deploying new data-oriented mechanisms for QoS and security guarantees.


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Tuesday 12 July 2011

First Steps on the Agenda Road

I'm pleased to report that our agenda is starting to take shape and we have confirmed our first speakers and started to compose the keynote program. Before I get into that detail I'm pleased to welcome a number of new sponsors on board since my last blog - a good mix of returning supporters and a number of brand-new faces to the events, most notably Huawei who join us in their own right this year as a Platinum Sponsor. Overall we are ahead of where we were this time last year (itself a record year) in terms of the number of confirmed sponsors which include the following names:

Platinum Sponsors:
DataCore - Dell - Fujitsu - HP - Huawei - IBM - Oracle


Gold Sponsors
:
Dell/Compellent - Hitachi Data Systems - Juniper - Quantum

Silver+ Sponsors:
Acronis - Avere - Bocada - BlueArc - Bull - CommVault - Emulex - F5 - Falconstor - Fast LTA - Flexiant - HMK - Methode - NetApp - NETGEAR - QLogic - Riverbed - Scality - Silver Peak - Stordis - Syncsort - Texas Memory Systems - Veeam - Viking Modular Solutions - Virtual Instruments


Last year we totalled over 70 participating suppliers amd we are on track to match and hopefully exceed that this time around.

As I hope you are aware our agenda is made up of three key elements - content from the events' co-owners SNIA, content from the event sponsors and an element from external speakers who submit papers for inclusion in the program. So now let me share with you some of our confirmed independent speakers from that process:
  • Emerging and future storage technologies – the next decade. Presented by Josh Krischer.
  • Storage in a Virtual World. Presented by Randy Kearns of the Evaluator Group.
  • Solving the I/O Bottlenecks in NextGen Data Centres & Cloud Computing. Presented by IMEX Research.
  • Data-intensive Storage Services on Clouds: Limitations, Challenges and Enablers. Presented by Vision Cloud.
  • Beyond the CRC - How energy legislation will affect the Data Centre. Presented by Andrew Jones, Alquist.
  • How Should You Deploy Solid State Storage? Presented by George Crump, Storage Switzerland.
  • Overview of the European data centre market. Presented by Digital reality Trust.
  • Data Center Transformation - Cisco's Virtualization and Cloud Journey. Presented by John Manville, VP of IT Network and Data Centre Services
In the next few weeks we'll look at the SNIA content for 2011 and some highlights from our sponsors.

Finally for this edition
let's look at some of the other organisations we are working with to bring increased independent conference content to the 2011 program. Heading that list is The 451 Group who will be contributing conference content and working with us on our pre-event research program, so watch out for you chance to participate in that soon. Once again we are pleased to host BIKTOM as a key contributor to our agenda and DEMARTEK will return again with an enhanced presence this year. I'll share more with you over the coming weeks on these and our other partnerslike GSE, SANboard, ECO, The Data Centre Alliance, The Green Grid and others.

If you are about to head off on your summer vacation I wish you well - but don't forget to register for the conferecences before you go!!


Blog soon.

Tuesday 21 June 2011

Providing the Power

Hello and welcome to my 2011 blog coming from behind the scenes as we prepare for the 8th edition of SNW EUROPE and the 3rd editions of VIRTUALIZATION WORLD and DATACENTER TECHNOLOGIES, this year being marketed together under our exciting new theme ‘ Powering the Cloud’.


The eagle-eyed among you will have noticed that our dates have slipped a week this year from the usual last week in October to the first week in November – it’s a long story as to why but we’ll be ‘back to normal’ in 2012. It was a tough decision to map our events around the public holidays on 1st November and having the right facilities for the 2,000 attendees and 70 sponsors but being in Congress Frankfurt on the 2nd and 3rd November makes it best for all concerned we hope.


Our sponsor line-up is once again looking very strong – already confirmed returning Platinum partners are Dell, Fujitsu, HP, Oracle and we are delighted to welcome DataCore to the highest level of partnership. At Gold level we are pleased to welcome back Compellent, Hitachi Data Systems, Juniper and Quantum and we have a wide variety of Silver sponsors including new faces Avere, Bocada, EUROstor, Flexient, Methode, NETGEAR, SHD, Silver Peak, Veeam and Viking Modular Solutions who we welcome to our events for the first time.


We’ll take a closer look at all the sponsors next time but in the meantime I will be a bit lazy and share with you our latest press release.


Blog with you again soon!


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FRANKFURT POWERS THE CLOUD IN NOVEMBER

WITH SNW EUROPE, VIRTUALIZATION WORLD AND DATACENTER TECHNOLOGIES

London, 15 June 2011 -- Following their resounding success in 2010, SNIA Europe and Angel Business Communications today announced the return of their triumvirate of conferences under the new theme “Powering the Cloud”. SNW Europe, Datacenter Technologies and Virtualization World will be held at Congress Frankfurt on 2nd and 3rd November 2011 and will once again offer a wide range of educational content reflecting the latest trends and developments in the industry as well as a comprehensive expo floor featuring the leading IT vendors operating in key markets including data security, storage and protection, desktop, server, storage and network virtualisation, and data centre architectures and technologies. Now in its third year, the “three in one” event promises to be bigger and better than ever.

“Cloud computing is the new wave of IT architecture impacting almost every size and type of organisation today and is a natural evolution of the widespread adoption of virtualisation, service-oriented architectures and utility computing,” said Paul Trowbridge, marketing director for the three events. “We believe there is no better place to gain an understanding of how to take advantage of this exciting new area and meet with so many high-calibre companies whose technologies are innovating data centres worldwide.”

To improve the visitor experience and enable delegates to maximise their participation, the organisers have launched a new website (www.poweringthecloud.com) that offers a wide range of interactive, content-rich features. These will include the possibility to match individual interests with the sponsors’ offerings in order to find the most appropriate solution and prioritise and plan personal schedules accordingly.

The organisers have also announced a new partnership with leading analyst firm The 451 Group, who will be contributing to all three conference agendas. Storage research director Simon Robinson stated “The emergence of virtualisation and cloud-based IT-as-a-Service models offer many tremendous benefits. CIOs and IT managers know this, but what they need is help to get there. In particular, our research shows that modernising the storage infrastructure is an essential part of this journey. We are delighted to be part of the SNW Europe programme this year, and look forward to sharing our perspectives on how IT and storage stakeholders can embrace this next-generation model with confidence.”

Already confirmed for the conference keynote program is John Manville, Cisco VP of IT Network and Data Center Services, who will be presenting ”Data Center Transformation – Cisco’s Virtualisation and Cloud Journey” which will look at Cisco’s IT strategy for strengthening its competitive advantage by demonstrating the value of the “Network as the Platform.”

The comprehensive conference programme will also include case studies and a vast array of SNIA tutorials covering server, storage, network and application virtualisation, cloud-based architectures, data deduplication, data security, tiered storage, FCoE and solid state storage. The three events are aimed at a broad spectrum of end user IT professionals involved in data management, data storage, business continuity, server provisioning and application delivery and support, as well as IT resellers, consultants and distributors focusing on these technologies.

The organisers are again pleased to welcome BITKOM, the voice of the information technology, telecommunications, and new media industry in Germany as a conference partner for the fifth consecutive year. Also returning to the event in 2011 will be Demartek, an independent testing house who focuses on real-world, hands-on industry analysis and lab validation testing of server, network, storage and security technologies, for the small and medium business (SMB) environment and large enterprises. Other organisations participating in the wide and varied agenda will be The Data Centre Alliance, a professional association of leaders from across the data centre industry focused on promoting best practices and innovative technologies, and The Green Grid.

In addition to the vendors who return to the conference year after year, the organisers expect to welcome many new sponsors in 2011 and are confident of matching last year’s record of over 70 sponsoring vendors.

“We’ve had great success with SNW Europe. This is one of the premier storage events in Europe to reach customers and partners, and we’ve been very happy with the ROI we’ve seen from our participation. For 2010 alone we are estimating a 50-fold return on our investment. It is definitely a worthwhile sponsorship opportunity for HP and one that reinforces our leadership position in the storage industry”, said Shannah Thompson, EMEA Marketing Manager, Storage, HP Europe, Middle East & Africa.

“Most enterprise organisations are not benefiting from the cost efficiency of virtualised and private cloud environments for business-critical applications such as SAP, Oracle and Exchange. The organisers have done a great job of bundling all the relevant topics within one event. We are looking forward to demonstrating to a wide audience how proactive monitoring of the SAN is critical for setting SLAs and successful, risk free, data centre growth,” said Chris James, Marketing Director EMEA at Virtual Instruments.

SNW Europe, together with Datacenter Technologies and Virtualization World, set new records in 2010 with over 1,750 unique visitors from over 20 countries, an increase of 15% on the 2009 figures. Over 70% of the attendees were end-users, resellers, systems integrators or members of the international press, blogger and analyst community.