28th June 2010, WELCOME TO OUR ‘POWER OF 3’ BLOG

Hi and welcome to the ‘Power of 3’ blog written by yours truly, Paul Trowbridge, the conference director for the three co-located events at Congress Frankfurt. As we ramp up towards SNW Europe, Datacenter Technologies and Virtualization World 2010, I plan to bring you news each week of what is going on behind the scenes as well as a summary of the latest developments with regard to who we have presenting in the three conferences and of course what they will be covering. June is a crucial month in our planning cycle as we lay down the key foundations of the events and a lot of sponsors confirm their participation, so both the logistics group and the sales team are hard at work to get contracts in place with suppliers and sponsors alike.

On the conference side we have closed our regular ‘call-for-papers’ which this year has attracted over 70 submissions that we have started going through to match up with the conference themes we have in place. For those of you who attended last year the 2010 program will be an evolution of the 2009 agenda with a single keynote theatre that will feature senior executives from our Platinum sponsors and other leading industry figures.

In terms of the conference themes, this last week we have been working with SNIA Europe to define the main track topics for 2010 and I can share those with you now. The SNW Europe program on 26^th October will focus on Data Protection and Business Continuity in one track and Cloud Services in the other. On day two (27^th October) the themes will be Storage Management in track one and Storage Technologies such as Solid State Storage, in track two. Over in the Datacenter Technologies conference program we will spend day one looking at general datacenter issues and day two focussing on networking developments, while in Virtualization World the focus this year will also include desktop virtualization as well as server and storage virtualization issues and developments.

I hope you will check this blog regularly for a snap-shot of the progress we are making and the development of our conference programs – also, don’t forget that you can follow us on Twitter (http://twitter.com/snweurope2010) for all the latest news.